Navigating Internet World 2011 just got easier with Web Spiders' new iPhone app and mobile website that serve as a comprehensive guide to the going-ons in Europe's leading event for digital marketing and online business. For the 12,000 attendees and hundreds of exhibitor of the event, this app is a lighter, smarter alternative to the paper event guide.The app and the mobile website feature detailed information about the various seminars, speakers and exhibitors at the event, as well as an extensive floor plan and a search functionality - something that would not be possible in a conventional event guide.Internet World 2011 will be held over 3 days, from 10-12 May in Earl's Court 2, London.