The small to medium-sized business (SMB) market is beginning to find their needs looked after by app stores online. The latest to join this market is Google with its Apps Marketplace. Along with other companies like Intuit and Salesforce, the apps marketplace makes it easier for various businesses to pick and choose their own set of software requirements, depending on their business needs.

Since there is overlapping of the different companies and their services, they function as both competitors and partners. This makes it easier for the businesses to choose different apps from different companies, without worrying about compatibility issues.

You can read the full story here.