Social Media Expert

Web Spiders Group is seeking a skilled Social Media Expert to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to enhance brand awareness, engage with the target audience, and drive business growth. You will work closely with the marketing team to create and execute social media campaigns across various platforms. Your expertise in social media management and content creation will play a crucial role in building and maintaining a strong online presence for the organisation or clients.

CTC Range : 4 LPA - 6 LPA (Variable included)

Job Location: Rajarhat, Kolkata (Work From Office)

Experience: 2-6 years

As a Social Media Expert, you will be at the forefront of developing and executing social media strategies that drive brand visibility, engagement, and business growth. Your creativity, strategic thinking, and ability to analyse social media metrics will contribute to the organisation's success in the digital landscape.

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Key Responsibilities:

Social Media Strategy and Planning:

• Develop social media strategies aligned with the organization's goals and target audience.
• Conduct market research and competitor analysis to identify trends, best practices, and opportunities.
• Create comprehensive social media plans that outline campaign objectives, target audience, content themes, and posting schedules.

Content Creation and Management:

• Create engaging and high-quality content for social media platforms, including text, images, videos, and infographics.
• Collaborate with graphic designers, videographers, and copywriters to develop compelling visual and written content.
• Ensure consistency in brand voice, messaging, and visual identity across all social media channels.
• Use content management tools or platforms to schedule and publish posts at optimal times.‍‍

Community Engagement and Relationship Building:

• Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.
• Foster meaningful interactions with the audience by actively engaging in conversations and addressing inquiries or concerns.
• Identify and collaborate with influencers, brand advocates, and partners to amplify brand reach and engagement.
• Develop and implement strategies to grow the organization's social media followers and increase audience engagement.

Performance Analysis and Reporting:

• Track and analyze social media metrics, such as reach, engagement, conversion rates, and audience demographics.
• Identify trends, insights, and areas for improvement based on data analysis.
• Prepare regular performance reports, including key findings, actionable recommendations, and future campaign ideas.

Social Media Advertising:

• Plan, execute, and optimize social media advertising campaigns to reach specific target audiences and marketing objectives.
• Utilize targeting options, such as demographics, interests, and custom audiences, to maximize ad effectiveness.
• Monitor ad performance, adjust budgets and bidding strategies, and provide recommendations for improving campaign ROI.

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Qualifications and Skills:

• Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience).
• Proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful social media campaigns.
• In-depth knowledge of various social media platforms, their features, and best practices.
• Proficient in social media management and analytics tools, such as Hootsuite, Buffer, Sprout Social, or similar.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative mindset with the ability to generate engaging content ideas.
• Strong understanding of social media trends, user behaviour, and digital marketing principles.
• Familiarity with social media advertising platforms, such as Facebook Ads Manager or LinkedIn Campaign Manager.
• Experience with graphic design, video editing, or basic HTML/CSS skills is a plus.

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Benefits:

• Process Oriented Appraisals
• On-the-job Training
• Rewarding Buddy-Referral Program
• Training Room and Library
• Lunch Subsidy
• Complimentary Breakfast, Evening Snacks at Office.