Digital Marketing Specialist – Paid Media (Global Markets)

We are looking for a results-driven Digital Marketing Specialist with proven expertise in managing paid campaigns across Instagram, Google Ads, and LinkedIn, targeting diverse geographies including India, the US, UK, and Singapore. This is an exciting opportunity to strategize and execute multi-channel campaigns for our global Products & Services, driving measurable ROI and growth.

Prior Experience: Min. 3+ years of experience in paid media.

Location: Mumbai & Kolkata

‍What You’ll Do:

✅ Strategize & Execute Paid Campaigns:

• Plan and manage high-impact campaigns on Instagram Ads, Google AdWords, and LinkedIn Ads.
  
• Develop audience targeting strategies for B2B and B2C segments across different countries.
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✅ Budget Ownership:

• Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
  
• Optimize spend and allocation to maximize conversions and minimize CPA.
  
  

✅ Performance Analytics:

• Track, measure, and report campaign performance.
  
• Use data insights to refine messaging, creatives, and bidding strategies.
  
  

✅ Collaboration:

• Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
  
• Present performance reviews and recommendations to clients and internal stakeholders.
  
  

✅ Innovation:

• Stay on top of platform updates and emerging trends in digital advertising.
  
• Experiment with A/B tests, remarketing strategies, and audience segmentation.
• Plan and manage high-impact campaigns on Instagram Ads, Google AdWords, and LinkedIn Ads.
  
• Develop audience targeting strategies for B2B and B2C segments across different countries.
  
  

Experience & Skills:

• 3–6 years of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
  
• Strong understanding of campaign management for multiple geographies, including cultural nuances and market dynamics.
  
• Experience in managing budgets of varying scales (small to enterprise-level).
  
• Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
  
• Excellent communication and reporting skills.

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Why Join Us?

• Innovation-First Culture: Work at the forefront of AI and digital transformation.
• Global Exposure: Build campaigns for our Flagship Products & Services.
• Ownership & Growth: Take end-to-end ownership of budgets, strategies, and results.
• Award-Winning Team: Collaborate with talented marketers, designers, and technologists.