Corporate B2B Event Planner

We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events—including trade shows, conferences, webinars, digital events, and micro–content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders’ software, AI, and digital solutions.

This role demands strong event research capabilities, hands-on coordination, email marketing expertise, stakeholder management, and data-driven decision-making. You will work closely with marketing, sales, and leadership teams to ensure flawless execution and measurable marketing impact.

Key Responsibilities

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1. Event Research & Strategy

• Identify high-value IT, AI, software, and digital marketing events across US, UK, Singapore, and India.
  
• Analyze event relevance, audience profiles, and potential ROI to shortlist the right engagements.
  
• Maintain an annual event calendar aligned with organizational business objectives.
  
  

2. Event Planning & Execution

• Manage end-to-end planning for both in-person and virtual events—booth setup, collateral, tech requirements, staffing, and vendor coordination.
  
• Execute 360° event marketing cycles, including pre-event promotions, on-site execution, and post-event lead management.
  
• Collaborate with design, content, and sales teams to ensure impactful event presence.
  
  

3. Email & Digital Campaigns

• Craft effective email marketing sequences for event invitations, follow-ups, and nurture journeys.
  
• Utilize marketing automation platforms to segment audiences and drive engagement.
  
• Manage micro-events like webinars, digital roundtables, and content-led sessions (podcasts, case studies, demos).
  
  

4. Lead Generation & Nurture

• Drive qualified lead flow through event participation.
  
• Ensure timely follow-up on event leads through coordinated email nurture campaigns.
  
• Share weekly/monthly reports on lead quality, conversions, and funnel performance.
  
  

5. Brand Experience

• Ensure consistency in brand messaging and visual identity across all event touchpoints.
  
• Leverage event assets for broader brand visibility, including digital content repurposing.
  
  

6. Networking & Relationship Building

• Represent Web Spiders professionally at global events.
  
• Build relationships with prospects, partners, organizers, and industry leaders.
  
  

7. Performance Measurement & Reporting

• Track KPIs including footfall, engagement, lead count, conversion rate, and ROI.
  
• Provide data-driven insights to optimize future event selection and campaign performance.
  
  

8. Budget Planning & Compliance

• Plan event budgets, negotiate vendor contracts, and optimize spending.
  
• Ensure compliance with financial guidelines and accurate documentation.
  
  

9. Post-Event Activities

• Conduct debrief meetings, feedback collection, and internal reporting.
  
• Manage post-event content, recordings, and follow-up communications.
  
  

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
  
• 2–5 years of experience in B2B event planning, event marketing, or international event management.
  
• Strong understanding of IT/software industry events and global tech ecosystems.
  
• Hands-on experience with email marketing, CRM tools, and marketing automation platforms.
  
• Excellent communication, interpersonal, and negotiation skills.
  
• Strong organizational and project management abilities with attention to detail.
  
• Data-driven mindset with the ability to analyze event performance metrics.
  
• Exposure to global events (US, UK, Singapore) preferred.