Content & Social Media Marketer

We are looking for a sharp, digitally fluent Content & Social Media Marketer—a fresh graduate or early-career professional who already understands the pulse of online content, storytelling, and audience engagement. This is a hands-on role meant for someone eager to make an impact from Day One.

Prior Experience: 2-5 Years

Location: Kolkata (Rajarhat - Newtown)

Key Responsibilities:

• Create compelling, original, and SEO-optimized content for blogs, social media, newsletters, email campaigns, and landing pages.
  
  
• Strategically manage and grow Web Spiders’ presence across LinkedIn, Instagram, X (formerly Twitter), Facebook, YouTube, and emerging platforms like Threads or Mastodon.
  
  
• Plan, schedule, and publish posts using modern social media tools like Loomly, Metricool, Buffer, or Later.
  
  
• Collaborate with design/video teams to develop branded multimedia content (e.g., reels, infographics, carousels).
  
  
• Track performance using tools like Sprout Social, Meta Business Suite, and LinkedIn Analytics; recommend data-driven improvements.
  
  
• Stay on top of evolving content formats (AI-generated visuals, micro-videos, interactive posts) and audience behaviors.
  
  
• Conduct market and keyword research using SEMrush, Ahrefs, or Surfer SEO to support content strategy.
  
  
• Assist in shaping our content calendar and content marketing funnel.

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Required Skills & Qualifications:

• Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or related fields.
  
  
• A strong grasp of storytelling, brand voice, and persuasive digital copywriting.
  
  
• Proficiency in managing social platforms using tools like Canva Pro, Figma, Notion, and ClickUp for team collaboration.
  
  
• Understanding of SEO principles and content structuring for organic reach.
  
  
• Excellent grammar, editing, and verbal communication skills.
  
  
• Ability to meet deadlines and manage tasks in a fast-paced, agile environment.
  
  
• A portfolio of blog posts, social content, campaign samples, or creative writing (personal or academic projects welcome).
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Nice to Have:

• Basic video editing (e.g., CapCut, Adobe Premiere Rush, Descript) or graphic design skills.
  
  
• Familiarity with analytics dashboards: Google Analytics 4, Hotjar, Meta Insights, LinkedIn Campaign Manager.
  
  
• Understanding of content marketing funnels, buyer personas, and storytelling frameworks like PAS or AIDA.
  
  
• Experience working with AI tools like ChatGPT, Jasper, or GrammarlyGO for content ideation and editing.
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Why Join Web Spiders?

• Work with a global team on transformative digital projects.
  
  
• Opportunity to grow fast and take ownership early in your career.
  
  
• A creative, collaborative, and future-forward environment that values innovation.
  
  
• Access to ongoing upskilling in AI, MarTech, and digital strategy.