The Seamless Web
With more than 60% traffic originating from mobile devices (as of 2015) in developed countries, responsive sites are forming the ecosystem for customer interaction and acquisition.
What is Responsive Design?
Responsive technology allows a website to adapt to the screen size of the device and provide a seamless experience to the user. If you see more than 10% of your web traffic coming from mobile devices, you need to literally be "responsive" for that audience. Pinching on small screens to read parts of a website can not only be time-consuming, but can also result in the loss of a sale or lead.