Social Media Management

Yet, a brand can ill-afford not to be there. Many of WS clients have build large online presence and require social media services ranging from strategy to media buy and analytics.

WS is a full service social media agency that is already working closely with both public and private sector entities.

Services in social media can be viewed as followed:

Strategy

Imagine a huge ocean. Then imagine a 40 foot yacht. Though the yacht might look very sleek on its own, it would need a strategy to cross the ocean. If you have seen the LUMAscape of digital marketing, you would recognize the sea we are referring to.

Strategy in Digital Marketing is the only way for brands to successfully navigate the way to digital success. The WS team, approaches strategy from multiple directions including :

  • User Journeys and demography review
  • Competitor analysis
  • Influencer programs and
  • The overall digital strategy and objective of digital spend

Content

Most digital strategies lack content simply for the fact that content (the good to great ones that is) is difficult to produce. The WS digital marketing team is very passionate about content and are able to transfer intent to real content quite well. The approach to content for digital marketing is reviewed alongside strategy as key touch points for the targeted users. Some content strategy points include:

  • Review of available content assets
  • Interviews and first hand research to identify packable content
  • Development of content in multiple formats
  • Repurposing of content across platforms
  • Complete channel management with customized graphics

Engagement strategies, apps and innovative solutions Approach to B2B (inbound marketing) and B2C content differ extensively and require demographical understanding for maximum impact.

Analytics

As 'Data Science' becomes an art form thanks to the "user generated content" which cannot be 'exact' , social media analytics gain importance in specific instances.

Listening, analysis and Insights are the way to grow large scale enterprise level social media efforts especially by large public sector enterprises and in situations of crisis-management.

A 'war room' designed for 24/7 listening and supported by the best-in-class tools can be deployed to manage breaking news, brand crisis and even political situations.

Training

Social Media cannot be a stand alone department in an organization. In fact, many organizations have found success by integrating the social media mindset as part of the corporate culture. Of course, new age companies need no introduction to such mindsets.

Traditional organizations can definitely catch up as well and training the team including core management can often be the starting point. WS team conducts customized training programs

For more in-depth information about WS's detailed offering in social media and case studies, please refer to www.pisocialmedia.com

Our satisfied clients

Singapore.sg
Singapore.sg

Singapore.sg

Social media management on Facebook, Twitter and YouTube

Quote WS had been effective in planning and managing the social media content & campaigns for Singapore Polytechnic Alumni Relations Office & Section since 2 years back. Their expertise in social media marketing is greatly helpful in helping us to devise social media solutions & campaigns to better target our alumni base. In addition, they are very open to suggestions & changes as required by us, which makes working with them a very pleasant experience. Being very responsive to timelines and requests, we are very pleased with the overall service rendered by WS, and will recommend them. Department of Student Development & Alumni Relations,
Singapore Polytechnic
Heinz Babies
Heinz Babies

Heinz Babies

Heinz Babies Singapore Facebook page keeps attracting visitors

National Day Parade Singapore
National Day Parade Singapore

National Day Parade Singapore

Social media management across 5 platforms – Facebook, Twitter, YouTube, Instagram and Pinterest

KidsSTOP™
KidsSTOP™

KidsSTOP™

Campaign and contest management on Facebook

Singapore Science Festival
Singapore Science Festival

Singapore Science Festival

Complete social promotion of annual event on Facebook

DHL
DHL

DHL

Complete social promotion on Facebook

Quote Doing a great job. Let's keep up the good work. Marketing Manager, Asia Pacific, Motorola Solutions
Fisherman’s Friend
Fisherman’s Friend

Fisherman’s Friend

Complete social promotion of annual event on Facebook

Quote WS Group has played an important role in developing Heinz's social media platforms in Singapore. With the help of WS, Heinz has been able to implement new and effective social media strategies on regular basis, as well as reach our target audience and customers in a timely and efficient manner. WS has provided efficient and prompt support in handling customer queries and synergising with the Heinz marketing team to create cohesive campaigns that showcase Heinz's core values. We are very pleased with the services provided by WS and would not hesitate to recommend them. General Manager, Heinz Asean Pte Ltd
Heinz
Heinz

heinz

Complete social media promotion for Heinz Singapore and Malaysia across multiple platforms - Facebook, Twitter, YouTube, Instagram and Pinterest.

Breast Cancer Foundation
Breast Cancer Foundation

Breast cancer foundation

Complete social promotion on Facebook

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