Two factors are imperative for the scaling of a web-based business - an increased amount of traffic and an increased rate of conversion of that traffic. Though many businesses spend a lot of time and money on the first criterion, many of them still remain unaware of how much of that incoming traffic actually yields business. The rate of conversion of traffic to business depends on a lot of different criteria that appeal to an user’s psychology and ensure higher engagement and interest.
A/B Split Testing
A specific element in a page, such as the position of a form or a tagline, is altered while keeping the rest of the page intact. User response to each version is recorded and evaluated before deciding which one to use.
