We posted engaging updates that highlight brand messaging and convey information about launch of new flavours and new offers on an ad hoc basis. Care was taken to ensure the page content is constantly evolving, utilising new features like GIFs to keep the page fresh and attractive.
We conceptualised and designed creatives needed by the client for social media marketing, including Facebook covers. WS has also helped the client promote their offline contests on Facebook.
In February 2015, we ran a five-day contest named 'Spot the Packs', where the contestants had to spot the number of Fisherman's Friend packs in a given image and post the right answer in comments. Each day, one winner was announced, who walked away with 24 packs of Fisherman's Friend in multiple flavours. Throughout the 5 days, different images were posted and the winners were announced on the following days.