Carlsberg is a leading producer of wine and spirits in the UK. They approached WS to build a high performance website, where visitors would be able to locate information regarding the wine and spirits range of Carlsberg UK, news and upcoming events related to the brand, information about wine tasting sessions and tools like Gross Profit Calculator and Food Matching Tool, along with details of Supplier Profiles and their Wines & Spirits team.
The existing site of Carlsberg UK more or less resembled a printed brochure and navigation was cumbersome. WS was asked to develop a website that would:
- Load quickly on different platforms and browsers.
- Help visitors locate any information with minimum number of clicks.
