SP Pace is an educational institution in Singapore that offers a variety of relevant courses for adult learners to enhance their employability. Their objective was to have their website rank on Page 1 of search results on Google Singapore.
SP Pace Academy, Singapore
What we did
- Thorough keywords research on client’s target audience in Singapore.
- Selected 15 keywords to start the campaign with.
- Employed ethical on-page optimisation and strategic off-page techniques including manual link building through eBook marketing, blog commenting, press releases and directory submissions to improve ranks of selected keywords.
Solution Highlights
- Added related keywords under each ad group.
- Identified non-performing keywords and stopped work on them.
- Created new ad copies and evaluated the same for better ROI.
- Optimised and monitored campaigns on a daily basis.
What we achieved
- Click-through Rate (CTR) of 6.14% throughout the month.
- Gradual lowering of Average CPC with help of consistent Bid Management activity.
- Even with a fixed daily budget, the audience reach gradually increased on a daily basis.
