SP Pace Academy, Singapore

SP Pace is an educational institution in Singapore that offers a variety of relevant courses for adult learners to enhance their employability. Their objective was to have their website rank on Page 1 of search results on Google Singapore.

What we did

  • Thorough keywords research on client’s target audience in Singapore.
  • Selected 15 keywords to start the campaign with.
  • Employed ethical on-page optimisation and strategic off-page techniques including manual link building through eBook marketing, blog commenting, press releases and directory submissions to improve ranks of selected keywords.

Solution Highlights

  • Added related keywords under each ad group.
  • Identified non-performing keywords and stopped work on them.
  • Created new ad copies and evaluated the same for better ROI.
  • Optimised and monitored campaigns on a daily basis.

What we achieved

  • Click-through Rate (CTR) of 6.14% throughout the month.
  • Gradual lowering of Average CPC with help of consistent Bid Management activity.
  • Even with a fixed daily budget, the audience reach gradually increased on a daily basis.

SP Pace Academy, Singapore

Industry :
Expertise :
Search Engine Marketing , Search Engine Optimisation
Country :



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