Singapore International Graduate Award (SINGA)

Singapore International Graduate Award (SINGA) is a partnership among Agency for Science, Technology and Research (A*STAR), the Nanyang Technological University (NTU), the National University of Singapore (NUS) and Singapore University of Technology and Design (SUTD). SINGA offers full PhD scholarships to international students. Their objective was to drive awareness about SINGA and get registrations/enquiries about PhD studies in Biomedical, Physical sciences and Engineering on their website and landing page.

What we did

Perform SEM Activities following a budget distribution strategy recent market trends.
Perform three kinds of SEM activities - Search, Display & Remarketing while focusing on scholarships for PhD studies in diverse fields such as Biomedical, Physical Sciences and Engineering.
Set target audience among students aged between 18 to 28 years old in Italy, United Kingdom, Spain, Brazil, Mexico, Peru, Hong Kong and Thailand.

Solution Highlights

Identified relevant keywords for each ad group.
Stopped work on keywords which were not performing.
Created new ad copies and assessed the same for better ROI.
Optimised and monitored campaigns on a regular basis.

What we achieved

CTR of 1.25% throughout the month.
Gradual lowering of Average CPC to SGD 0.26 with help of regular Bid Management activity.
Even with a fixed daily budget, the audience reach gradually increased on a daily basis.