L’Oréal is one of the largest brands of beauty care products in the world. L’Oréal UK allows salons in the UK to place orders for printed marketing materials, digital displays and salon equipment with forms from a printed booklet, which includes an order form for each item. L’Oréal wanted a web-based system that personnel from salons would be able to use to order items and approached WS with the project.
L’Oréal had several requirements that had to be fulfilled by the website. These included:
- In the system that needed to developed, the order form and the marketing material for customisation had to be shown to mirror the actuals.
- The ordering process had to be made simple and user-friendly so that salon personnel not much familiar with the internet and the web could use it.