Provide a web based intelligent solution to make bespoke marketing materials for the world's largest cosmetics company

L’Oréal is one of the largest brands of beauty care products in the world. L’Oréal UK allows salons in the UK to place orders for printed marketing materials, digital displays and salon equipment with forms from a printed booklet, which includes an order form for each item. L’Oréal wanted a web-based system that personnel from salons would be able to use to order items and approached WS with the project.

L’Oréal had several requirements that had to be fulfilled by the website. These included:

  • In the system that needed to developed, the order form and the marketing material for customisation had to be shown to mirror the actuals.
  • The ordering process had to be made simple and user-friendly so that salon personnel not much familiar with the internet and the web could use it.

    What we did

    WS developed a system including a website and an order form, with Dot Net Entity Framework, JQuery with HTML5, and SQL Server 2012. Users can customise marketing materials they want to order and then print a 300 DPI print-ready PDF with those. WS has used ABC PDF to enable PDF generation.

    Solution Highlights

    Personnel from each salon needs to register on the website by filling in a short form. After approval by the Admin, they can login, select and order marketing materials.

    They can customise the marketing materials online and view a proof, which looks exactly like the one that will be printed and shipped.

    The website allows user to view on-screen proof and then place the order for marketing materials, which are printed and shipped by L’Oréal within the next 48 hours.

    What we achieved

    The client was satisfied with the way the user-friendly web app streamlined interaction of the brand with salons across UK.

    Provide a web based intelligent solution to make bespoke marketing materials for the world's largest cosmetics company

    Industry :
    Lifestyle, Beauty and Fashion
    Expertise :
    Custom Web Solution
    Country :
    United Kingdom

     

     

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