Nutricia has been committed to bringing health through food to as many people as possible. Nutricia also supplies high quality feeds, systems, and support services to its patients and healthcare professionals. As such, its website forms an integral platform where information about its products and services and other helpful resources are hosted for the benefit of the target audience.
Nutricia wanted to create a mobile version of their website. This way, they aimed to reach out to a larger audience which is always on the go. The mobile version of the website was optimized for touch screen phones like iPhone and iPad as well as non-touch devices such as Blackberry. They wanted the website to have a mini-search widget for product search.