Custom dashboard using Google Analytics API for 15+ distributors of an Automobile conglomerate

The client wanted a solution, which would help them optimise their business strategies and marketing plan for each of their distributors, and track the performance of the individual distributor websites.

What we did

Rich graphical user interface with an ability to select graph type and screen area for each KPI (“widgets”).
Ability to share, print & configure widgets.
Trained the stakeholders from the client & 3rd party vendors on Google Analytics.
Determined project KPIs & expected results.
Visual representation of the KPIs with design restrictions for responsiveness
Creating proper documentation on agreed KPIs
Merging 2 different interfaces – Google Analytics & Google Tag Manager on the same dashboard

Solution Highlights

Integration of Google Analytics API to fetch data for dashboard.
Integration of Google Chart to show state of the art graphics.
Integration with the existing Ektron CMS of the country sites for the client
Use of Ajax & Lazy loading techniques to achieve quick page load.
Usage of SASS (Syntactically Awesome Style Sheets) for better visual experience.
Cross browser & cross device compatibility
Retrieving data from Google server using Analytics API, ensuring quick server response & greatly reduced page load times.
Achieving compatibility between the dashboard and the existing Ektron CMS of the country sites for MME.

What we achieved

Developed responsive dashboard for all existing distributor websites, within a single interface.
The dashboard helped the client to track performance and formulate marketing strategies for all distributor sites.
Achieved 100% data accuracy in dashboard as compared to data in Google Analytics.
“The delivery exceeds my expectation”. – Sr. Business Analyst