The client wanted a solution, which would help them optimise their business strategies and marketing plan for each of their distributors, and track the performance of the individual distributor websites.
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Custom dashboard using Google Analytics API for 15+ distributors of an Automobile conglomerate
What we did
- Rich graphical user interface with an ability to select graph type and screen area for each KPI (“widgets”).
- Ability to share, print & configure widgets.
- Trained the stakeholders from the client & 3rd party vendors on Google Analytics.
- Determined project KPIs & expected results.
- Visual representation of the KPIs with design restrictions for responsiveness
- Creating proper documentation on agreed KPIs
- Merging 2 different interfaces – Google Analytics & Google Tag Manager on the same dashboard
Solution Highlights
- Integration of Google Analytics API to fetch data for dashboard.
- Integration of Google Chart to show state of the art graphics.
- Integration with the existing Ektron CMS of the country sites for the client
- Use of Ajax & Lazy loading techniques to achieve quick page load.
- Usage of SASS (Syntactically Awesome Style Sheets) for better visual experience.
- Cross browser & cross device compatibility
- Retrieving data from Google server using Analytics API, ensuring quick server response & greatly reduced page load times.
- Achieving compatibility between the dashboard and the existing Ektron CMS of the country sites for MME.
What we achieved
- Developed responsive dashboard for all existing distributor websites, within a single interface.
- The dashboard helped the client to track performance and formulate marketing strategies for all distributor sites.
- Achieved 100% data accuracy in dashboard as compared to data in Google Analytics.
- “The delivery exceeds my expectation”. – Sr. Business Analyst
Custom dashboard using Google Analytics API for 15+ distributors of an Automobile conglomerate
Custom dashboard using Google Analytics API for 15+ distributors of an Automobile conglomerate
