Custom dashboard using Google Analytics API for 15+ distributors of an Automobile conglomerate

The client wanted a solution, which would help them optimise their business strategies and marketing plan for each of their distributors, and track the performance of the individual distributor websites. 

What we did

  • Rich graphical user interface with an ability to select graph type and screen area for each KPI (“widgets”).
  • Ability to share, print & configure widgets.
  • Trained the stakeholders from the client & 3rd party vendors on Google Analytics.
  • Determined project KPIs & expected results.
  • Visual representation of the KPIs with design restrictions for responsiveness
  • Creating proper documentation on agreed KPIs
  • Merging 2 different interfaces – Google Analytics & Google Tag Manager on the same dashboard

Solution Highlights

  • Integration of Google Analytics API to fetch data for dashboard.
  • Integration of Google Chart to show state of the art graphics.
  • Integration with the existing Ektron CMS of the country sites for the client
  • Use of Ajax & Lazy loading techniques to achieve quick page load.
  • Usage of SASS (Syntactically Awesome Style Sheets) for better visual experience.
  • Cross browser & cross device compatibility
  • Retrieving data from Google server using Analytics API, ensuring quick server response & greatly reduced page load times.
  • Achieving compatibility between the dashboard and the existing Ektron CMS of the country sites for MME.

What we achieved

  • Developed responsive dashboard for all existing distributor websites, within a single interface.
  • The dashboard helped the client to track performance and formulate marketing strategies for all distributor sites.
  • Achieved 100% data accuracy in dashboard as compared to data in Google Analytics.
  • “The delivery exceeds my expectation”. – Sr. Business Analyst

Custom dashboard using Google Analytics API for 15+ distributors of an Automobile conglomerate

Industry :
Automotive
Expertise :
Custom Web Solution , Google Analytics API Integration , Performance Testing , Responsive Website , System Integration
Country :
Netherlands

 

 

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