One of our daily responsibilities included crisis, complaint and query management, where responses were compiled in accordance with specific brand guidelines. In case of unique queries, we would alert the client and send a suggested response to them for approval.
Every day the page would receive about 5-6 messages and comments per day. During peak crisis period, the page received about 20 messages and comments a day.
We proposed branded posts based on the DHL Global promotional material sent by the client and news items that focused on DHL activities in Singapore and Asia Pacific region.
We would also propose Timeline contest ideas and mechanics independently, as well as based on any contest idea/theme sent by client. In April 2016, we ran a 5 day contest named 'DHL Rugby 7s Contest', where the contestants had to watch the video posted and provide the right answer to the contest question in comments. 5 lucky winners with correct answers were picked to win exclusive DHL Rugby 7s goodie bags.