Northstar Travel Media is the leading business information and marketing solutions provider to the Global travel, tourism and meetings industries. Through our award-winning media brands, proprietary content, research and customized marketing solutions, Northstar offers unparalleled depth of information and services to clients in every vertical segment of the travel industry.
As the market leader, Northstar delivers unmatched reach and scale across the travel and meetings industries, engaging with more than 1.7 million monthly unique visitors online and managing over 1.1 million subscriptions to its distributed content. No other content and marketing services provider serving the travel and meetings industry approaches Northstar’s scale, reach, or market share.
NorthStar Travel Media approached WS to create mobile optimized website solutions for their travel magazine, Travel weekly (http://www.travelweekly.com/), which was built on an Ektron content management system. North Star wanted their Seven various different websites to all run on desktop, smartphones and tablet browsers to offer their clients a seamless user experience. They also wanted to develop many custom news and publication widgets to simplify their internal content management process for their employees. Along with that, they needed daily maintenance support for their various sites to maintain their quality standards. They also approached WS to provide testing and quality assurance services for majority of their microsites.
Based on the exceptional work implemented for Travel weekly US, WS also was awarded the opportunity to work for the Travel weekly Asia (TWA) and Travel weekly China (TWC), Successful magazine, Incentive Magazine and Meeting Conventions web Site as well. For those sites, WS redefined how content was managed by creating tools, widgets and workflows which allowed their teams to manage new and existing content in a much more efficient way.
Along side the already mentioned partnerships; WS also managed various design requests for UI/UX for different sections (frontend as well as Ektron CMS). Along with this, WS also created monthly newsletters for their various marketing campaigns. WS worked closely with their marketing departments to create newsletter campaigns that ultimately reached thousands of their clients around the world.
