Senior Social Media Marketing Executive

Web Spiders Group is seeking a Senior Social Media Marketing Executive to join. We are looking for an experienced social media executive for our organisation. A strong background in content creation, social media marketing, and customer/account servicing is a must. Exposure to handling global clients across industry segments would be an advantage.

Prior Experience: 3yrs to 5yrs 

Location: Kolkata (Rajarhat-New Town) / Hybrid

 Requirements:

• Excellent Communication Skills Written and Verbal.
• Strong interpersonal people skills to work collaboratively with vendors and clients.
• Liaising with various teams effectively to ensure 100% say-do ratio, ontime quality delivery customer satisfaction.
• Being self-motivated, driven, proactive, and entrepreneurial displays ownership and accountability must not require constant supervision.
• Adaptable, flexible, and mature to work with a team internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
• Open to new learnings and show keen interest to scale up across 360 Social Media Marketing, Content Marketing, Inbound Marketing, SMO 
• PR skills.

Responsibilities: 

• Own drive Social Media Management for the client(s), as the SPOC on behalf of Vajra Global Build a long-lasting relationship with the client, deliver a positive customer experience, support brand loyalty, and ensure project success.
• Ideate, own and drive brand social media handles, creating brand awareness, driving customer engagement thereby client success.
• Develop engaging, creative, innovative, visually engaging social content calendars to promote a brand-focused message while engaging target audiences.
• Copywriting of posts (creative post caption copy), working collaboratively with the creative design team for final execution and posting; ensure overall consistency in messaging across platforms.
• Be a social media analyst, analyze, use creativity and marketing skills to help generate reach and engagement through social media networks.
• Active tracking of social media trends competitor trends; keen monitoring of social media channels draw insights and take action to accelerate brand performance across platforms.
• Assisting with planning overall marketing strategies to help drive traffic and engagement to the website campaigns.
• Setting up and executing social media promotional campaigns Tracking and working collaboratively with Social Media Influencers PR Collaborators.
• Engaging with social media users and responding to any mentions over the various channels; work collaboratively with ORM team.
• Maintain a detailed understanding of services, SLAs, SOPs, KPIs, and other relevant contractual details for compliance. Ensure adherence.
• Monthly and quarterly reporting to the client, representing the core team at client meetings.
• Exposure to Content Research Social Media Marketing Tools 

Key Skills:

• Media Management 
• Content Creation
• PR Social Media Executive
• Content Marketing Campaigns
• Social Media Marketing & basic design skills using
• Canva or similar tools

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