Senior Digital Marketing Executive

Web Spiders Group is seeking a Senior Digital Marketing Executive  to join our organisation.The position must closely work with clients and the in-house team and evaluate all the Facebook, Google & Other paid media Ad campaigns & work on necessary campaign optimization & scale-up possibilities.

Prior Experience: 3yrs to 5yrs 

Location: Remote

Requirements : 

• Should also have a strong holding and understanding of SEO and third-party organic marketing. 
• The person should have a strong hold over content & creative strategy from the paid media standpoint.
• The Person should have sound knowledge about the platforms and campaign execution & optimization. 
• Demonstrable experience setting up and optimizing paid search & display campaigns (AdWords, Facebook, LinkedIn, etc.)
• Strong hands-on Email Marketing & Push Marketing
• Excellent verbal and written communication skills
• Expert knowledge of various paid marketing strategies 
• Data Analysis experience and using Google Studi and Meta Studio
• CRM handling skills

Responsibilities:

• Execute all digital marketing campaigns, SEO, Google SEM, Affiliates and Facebook, and Instagram. 
• Content ideation & execution: Work with the graphic designers to develop required creatives 
• Understanding of the customer journey on the website at a funnel level. Should be able to build different targeting strategies for TOF, MOF & BOF audiences on the paid channels. 
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Should have good knowledge of platforms like – Google Analytics, GA4, Google Ad words, Google Keyword Planner, Google merchant center, GTM, Facebook Business Manager, Facebook Shopping & Instagram shopping

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