Want a dynamic, challenging career? We are looking for a
PPC & Search Marketing Expert
WS Group is a leading Mobile apps and AI Bots company with headquarters in New York and offices in London, Singapore & India. With a singular focus of driving "user engagement", the products & solutions span multiple industries and channels It is a premier bots and machine learning company that helps brands leverage the promise of AI. This is a unique products company in East India with a focus on building cutting-edge AI-enabled products for Enterprise.
It has over 250 professionals across AI & Mobile stacks in Microsoft and Open Source frameworks. Offices are spread across Singapore, London & New York, Kolkata.
Kolkata new office is one of its kind located in IT heart of the city Rajarhat with approx. 50,000 sq ft work space including yoga, lunch, library and over 4000 sq ft of recreation and relaxation space.
WS Group is a certified partner system integrator of
We are looking for an experienced PPC & Search Marketing Expert, who will be responsible for administering and helping to manage PPC strategies and ensure quality leads for clients.
Prior Experience: 2-4 Years & must be certified by Google & other relevant platforms.
Location: Kolkata (Rajarhat-New Town)
Participate in forming effective paid search strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (e.g. Google AdWords, Bing).
Monitor budget and adjust bids to gain better ROI.
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Maintain partnerships with PPC ad platforms and vendors.
Keep abreast of PPC and SEM trends.
Support the generation of new paid search campaigns, ad groups, and accounts and help in the creation of new paid search marketing initiatives.
Keep pace with search engines and PPC industry trends and developments.
A minimum of 2-4 years of experience in online paid advertisement.
Ability to manage PPC campaigns using multiple networks – e.g. Google Adwords, Bing, Facebook, LinkedIn etc.
Analyze and test “behaviour based marketing” techniques, retargeting techniques and help develop a paid strategy.
Landing page optimization to ensure quality leads.
Experience in Google Analytics.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Should have the experience to handle a minimum budget of USD 5K per month.
Should have good communication skills.
Fortune 500 Customers
Over 300 employees globally
Singapore, India, UK, USA
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PARTIAL LIST OF BENEFITS
Apart from a state-of-the-art office with ergonomically friendly atmosphere, Web Spiders offers a host of other benefits to its employees like:
Regular and Process Oriented Appraisals
Employee performances are evaluated on a quarterly basis. All employees have easy access to the management for regular feedback and exchange of ideas.
Training Room and Library
We have a training room and a library with an extensive range of books, magazines and electronic resources available for advanced learning and development.
We offer high-quality, fresh and healthy lunch at a 50% subsidized rate. Complimentary snacks are also served during evening hours.
Web Spiders offers regular on-the-job training programs on Drupal, Sitecore, Kentico, EKTRON, HTML and other upcoming technologies. We also offer soft skills training programs periodically.
There is also a unique training program for freshers known as PRATHAM. Best of the class is absorbed into live projects. Interested employees can write to [email protected].
Deserving candidates qualify for on-site training programs in US/UK as well as sponsorships for special training camps.
Paid transportation benefit
Employees are entitled to get reimbursed for transportation after 9.30 pm as per office rules.
Rewarding Buddy-Referral Program
You can recommend your friends for suitable positions. In addition to the thrill of working with your friends, you also get an attractive incentive based on the seniority and designation of the selected candidates.
Complimentary Breakfast and Snacks
We serve nutritious and tasty snacks, including fresh fruits, to keep employees fuelled throughout the day.
Paid and Sick Leave - 20 Days
Apart from standard public holidays (details on our Intranet) employees are entitled to the following leave structure after 4 months of their tenure.
Paid leaves – 14 days in a calendar year
Sick leaves – 6 days in a calendar year
Employees of Web Spiders are entitled to 26 weeks of paid maternity leave as per statutory laws and company guidelines.
Special Bereavement Benefit
It is available to employees for immediate family bereavement and is processed in a short notice. It forms part of overall leave and can be extended based on the management's decision.
Normal working hours at Web Spiders are from 9:30 a.m. to 6:30 p.m. (Monday through Friday).
Awards for Excellence
No good deed goes unrewarded at Web Spiders. Excellent performance is officially recognized with Awards for Excellence and Certificates of Merit at our Annual Town Hall Meets.
For outstation candidates, Web Spiders provides comprehensive relocation support, including relocation fees and airfare.
Fun @copy; Web Spiders
Spiders love to work hard and party harder! Parties, picnics and movie trips are all a part of our work culture at Web Spiders!
We have 2 table tennis boards in our campus. You can break into a little sweat, get your brain racing and come back to work refreshed. More details and guidelines are on the office intranet.
After 5 years of continuous service, employees become eligible for gratuity. It is given @copy; 15 days basic salary for every completed year of service.
Income Tax Consulting on request
We offer free tax consulting through our Chartered Accountants.
Web Spiders Group is an equal opportunities employer and all applicants will be treated fairly on merit regardless of their; gender, sexual orientation, marital status, age, physical characteristics, religion, race, nationality, ethnic origin or disability.