WS Group Career
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Cutting-edge tech, high-performance teams and latest tools adoption. Fun too.

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Want a dynamic, challenging career? We are looking for a

Head Of Growth Marketing

About Us

Web Spiders Group (WS) was founded in the year 2000 and is a boutique enterprise software company having its headquarters in San Jose, California and offices across the UK , Singapore and India. The company is known for its 3 Business Divisions.

1) Flagship Product - e2m OnAir which is an award-winning video-first Virtual Event Platform for Medium-Scale and Fortune 500 companies. E2m OnAir has been used by 1,200,000+ attendees across 4,000+ global events in 3 continents.

2) Zoe Bot - This is a premium Enterprise Chatbot platform that powers over 15 shopping malls in the UK, France and also educational and B2C web support in the US. This is based on the leading. AI- Natural Language Understanding backend and a sophisticated platform for multi-channel Customer Experience Automation.

3) Digital Consulting Services: Aimed at Digital Transformation and Engagement - the consulting service span Drupal, Mobile and Social engagement and development services. Clients range from the United Nations to multinationals like Mitsubishi Motors and Singapore Government Agencies.

Our mission

Here in WS, we have fun at work. But when it comes to client deliverables, there is no compromise. We work hard and pride ourselves in providing clients with flawless work within the deadline. Over the last 2 decades Web Spiders Group has the reputation of being a fair company for all stakeholders - and providing some of the most innovative and cutting edge work and projects.

Do you have what it takes to innovate and imagine? If yes, please read-on.

WS Group is a certified partner system integrator of

  • Sitecore
  • Drupal
  • Adobe Solution Partner
  • Kentico
  • Microsoft Gold Certified Partner
  • EPiSERVER and ektron

We are looking for a qualified Head Of Growth Marketing to join our team. You will be responsible for the day-to-day management and smooth operation of various digital projects, including site launches, online tools, web applications and advertising campaigns. For this position, we expect you to be a tech-marketing savvy professional with experience of working with clients in the US and UK. As a Head Of Growth Marketing, who has been part of branding projecting across B2B and B2C and comprehensive perspective of Web Strategies, Social, SEO, Paid Media and Client success. Ultimately, you should be able to manage and deliver our projects’ digital lifecycle within quality, time and budget requirements.

CEO’s Note: “ It's important for you to have a keen eye on design and UX. We also really appreciate a person who leads by data and number and innovates based on design. You will directly work with me and I look forward to having the right match fill this role”

Prior Experience: Minimum 8+ years of experience in the area of Marketing and Business Development, based on Content Marketing, Lead Generation (US and globally) and brand management across all channels.

Location: Kolkata (Rajarhat-New Town)

Responsibilities

  • Devise a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic.
  • Devise an affiliate marketing strategy and work with Affiliate manager and cross-functional teams to execute programs that increase growth while maintaining KPIs.
  • Strong track record of effective collaboration with creative/brand marketing and product management teams.
  • Experience building, leading, and managing a team of direct reports.
  • Design and lead implementation of growth strategy using paid and owned media channels to grow new user acquisition, activation, and engagement in a scalable and efficient way.
  • Foster a close partnership with Product to develop and implement collaborative initiatives that support growth
  • Partner with the Executive Team to develop KPIs and key business dashboards.
  • Continuously derive insights from analytics to drive both optimization in performance marketing as well as broader growth strategy.
  • Recruit and nurture a team of skilled performance marketers.
  • Keep your finger on the pulse of digital marketing innovations, trends and news, from new channels to new privacy laws.
  • Lead experimentation of new channels, campaigns, creative, incentives, and approaches.
  • Communicate performance and insights to the Executive Team and across the company.
  • Partner with the Creative Team to continuously test and evolve creative strategy.
  • Bring a solution-oriented approach to solving internal and external challenges.
  • Foster a positive culture of teamwork, service and solution-oriented thinking.

Requirements

  • Must have experience in the area of Team Management, Sales and Business Development, Lead Generation, Cadence and Content Marketing, and brand management across all channels.
  • The role shall combine inbound and outbound marketing leadership and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
  • Allied activities may include Project Requirement Analysis, Pre-sales & Marketing, Lead Generation, Tender/SOW/SRS/proposal Handling, Project Estimation, Solution Consulting, Client Account Management or as advised from time to time for Web Spiders and its sister companies.
  • Experience in growth-stage company is highly preferred.
  • Fortune 500 Customers
  • Over 300 employees globally
  • Singapore, India, UK, USA
 

Gecko is the leading AI-based Video Interview Bot that’ll help you connect with us. To access Gecko, visit the following link, fill up the registration form and you are good to go for the interview!

Gecko interview link:https://openinterview.gecko.ai/open-interview-invite?app=2CA2347B-71E7-4...

 

Key Benefits

PARTIAL LIST OF BENEFITS

Apart from a state-of-the-art office with ergonomically friendly atmosphere, Web Spiders offers a host of other benefits to its employees like:
 

On-the-job Benefits

  • Regular and Process Oriented Appraisals
    Employee performances are evaluated on a quarterly basis. All employees have easy access to the management for regular feedback and exchange of ideas.
  • Training Room and Library
    We have a training room and a library with an extensive range of books, magazines and electronic resources available for advanced learning and development.
  • Lunch Subsidy
    We offer high-quality, fresh and healthy lunch at a 50% subsidized rate. Complimentary snacks are also served during evening hours.
  • On-the-job Training
    Web Spiders offers regular on-the-job training programs on Drupal, Sitecore, Kentico, EKTRON, HTML and other upcoming technologies. We also offer soft skills training programs periodically.

    There is also a unique training program for freshers known as PRATHAM. Best of the class is absorbed into live projects. Interested employees can write to [email protected].

    Deserving candidates qualify for on-site training programs in US/UK as well as sponsorships for special training camps.
  • Paid transportation benefit
    Employees are entitled to get reimbursed for transportation after 9.30 pm as per office rules.
  • Rewarding Buddy-Referral Program
    You can recommend your friends for suitable positions. In addition to the thrill of working with your friends, you also get an attractive incentive based on the seniority and designation of the selected candidates.
  • Complimentary Breakfast and Snacks
    We serve nutritious and tasty snacks, including fresh fruits, to keep employees fuelled throughout the day.

Leave Benefits

  • Paid and Sick Leave - 20 Days
    Apart from standard public holidays (details on our Intranet) employees are entitled to the following leave structure after 4 months of their tenure.
    Paid leaves – 14 days in a calendar year
    Sick leaves – 6 days in a calendar year
  • Maternity Leave
    Employees of Web Spiders are entitled to 26 weeks of paid maternity leave as per statutory laws and company guidelines.
  • Special Bereavement Benefit
    It is available to employees for immediate family bereavement and is processed in a short notice. It forms part of overall leave and can be extended based on the management's decision.

Working Hours

Normal working hours at Web Spiders are from 9:30 a.m. to 6:30 p.m. (Monday through Friday).

Awards for Excellence

No good deed goes unrewarded at Web Spiders. Excellent performance is officially recognized with Awards for Excellence and Certificates of Merit at our Annual Town Hall Meets.

Relocation Support

For outstation candidates, Web Spiders provides comprehensive relocation support, including relocation fees and airfare.

Fun @ Web Spiders

Spiders love to work hard and party harder! Parties, picnics and movie trips are all a part of our work culture at Web Spiders!

We have 2 table tennis boards in our campus. You can break into a little sweat, get your brain racing and come back to work refreshed. More details and guidelines are on the office intranet.

Financial Benefits

  • Gratuity
    After 5 years of continuous service, employees become eligible for gratuity. It is given @copy; 15 days basic salary for every completed year of service.
  • Income Tax Consulting on request
    We offer free tax consulting through our Chartered Accountants.

Select Clients

  • omron - WS Group Client
  • Mitsubishi Motors - WS Group Client
  • NUS - WS Group Client
  • Sands - WS Group Client
  • SCM World - WS Group Client
  • International Trade Centre - WS Group Client
  • Syntel - WS Group Client
  • Agency for Science, Technology and Research - WS Group Client
  • Samsung - WS Group Client
  • Aviva - WS Group Client

WS Group is an equal opportunities employer and all applicants will be treated fairly on merit regardless of their; gender, sexual orientation, marital status, age, physical characteristics, religion, race, nationality, ethnic origin or disability.

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