Social Media and the Making of a President

Digital Marketing

Social Media and the Making of a President



According to Arianna Huffington, editor-in-chief of The Huffington Post, “Were it not for the Internet, Barack Obama would not be president.”


In his presidential campaign, United States President-elect Barack Obama made use of social-networking in a way that was unheard of. As a result of this non-traditional approach, his team managed to shatter all previous fundraising records, collecting an unprecedented amount of more than $650 million!


87% of this record sum was raised through Social Networking!


Web Spiders, a leader in Rich Internet and Social Media solutions, now helps you understand how Social Media shaped the US presidential election of 2008… and how millions across the nation came together to elect as their leader a person who not so long ago described himself as “a skinny kid with a funny name who believes that America has a place for him, too”.


Download the full report


Barack 2.0 – Social Media and the Making of a President


(For slower connections, right click on the link above and save the file to your computer)



* Image courtesy of (released under the Creative Commons Attribution 3.0 Unported License)


  • Digital Marketing

WS webinars

  • Social Media for Government Enterprises

    Shucks. Looks like you missed this webinar.

    Click here to view the webinar slides

Find us on facebook


Follow us on twitter

Certifications and Technology Partners