AI in Digital Marketing – Here is What The Future Has in Store For Us

December 21, 2018

AI in Digital Marketing - Here is What The Future Has in Store For Us

AI in Digital MarketingDo you think AI or artificial intelligence is just about pre-programmed robots? Think again. AI-enabled intelligent systems can facilitate real-time decision making. They are also capable of analyzing more data a human brain can possibly do.

According to a study by Tractica, the worldwide annual revenue generated by AI is expected to go up to $36.8 billion by 2025. AI is about to fundamentally transform digital marketing strategies in the coming years.

Here is how the AI technology can facilitate your digital marketing strategies:

1. Chatbot, the customer support of the future: In 2017, LivePerson conducted a survey of 5,000 consumers based in 6 countries and they found that 67% of them are using chatbots for prompt customer support. Indeed, chatbots can do more than just chatting.

Apart from responding to all the visitors in a matter of seconds, a chatbot platform like ZOE can promote products, capture user data, analyze them and generate reports using AI technology and machine learning. Moreover, these reports tend to be more accurate as time goes by, because the more an AI observes, the better the predictive models are.

The global chatbot market is estimated to achieve the compound annual growth rate of 24.3% and is projected to reach approximately $1.25 billion by the end of 2025. Also, chatbots are affordable and accessible to all businesses. Better ROI assured!

2. Online-to-offline, where virtual meets the real: O2O aka online-to-offline commerce came into limelight when in 2017 Ecommerce giant Amazon acquired Whole Foods for a whopping $13.7 billion. This proved to be a wise decision considering the fact that almost till 2021, 82.5% of all the retail sales is supposed to happen inside brick and mortar stores.

So, bridging the gap between online and offline business is indispensable. AI-powered ZOE O2O can help you with this.

An estimated 81% of shoppers research online before making a purchase. Smart solutions like ZOE O2O uses AI technology to track customers’ preferences, habits, and buying behavior. These insights help retailers suggest their customers products, services and offers they might be interested in. That’s personalized shopping experience in a nutshell. This will ultimately help in scaling up the business and boosting revenue growth.

3. You’ve Got (A Relevant) Mail: Promotions tab, probably the most ignored one in everybody’s email account. Ever wondered why, because sending personalized and relevant promotional emails is indeed an art and not every marketer is a pro at it.

AI can make your life easy and email campaigns a hit by personalizing the email content without complicating it. By using inputs like audience and segmentation data, AI-enabled email marketing platforms can automatically create content that is personalized to the receiver. This is how AI powered platforms like ZOE email optimize email content for maximum revenue generation.

Automated content optimization also helps in reducing the A/B testing time. Not just content optimization, AI also helps with optimizing the sending time and frequency of campaigns. This results in better open rates, happy consumers and a happier marketer.

The key to a successful business is understanding consumer needs and delivering customized customer experiences. AI is all set to simplify the process for you. So, ready to take the plunge? Click here.

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