Reach and convert, maximize ROI, enhance customer experiences – By now all of us are aware of these buzzwords, thanks to the rapid Darwinism of the digital landscape. From established enterprises to up-and-coming startups, everyone is keeping their eye on the ball of digital marketing and making optimal use of the tools and techniques it entails.
If you are responsible for promoting your products/services, capturing leads and engaging your customers must be paramount priorities. Latest marketing trends suggest, more and more customers are likely to be positively influenced if they can seamlessly interact with a brand. This is when AI-driven platforms such as chatbots come to play. While a lot of businesses have already leveraged it to their respective social media platforms and websites, many are still irresolute to employ its potential. If you are one of them then we have news for you.
According to Gartner, about 25 percent of customer support operations will integrate chatbots across engagement channels by 2020. Also, a recent Statista report states, global chatbot market is likely to grow from $190.8 million in 2016 to a whopping $1250 million in 2025. Now let’s find out why you should consider chatbot technology when building an effective digital marketing roadmap for your organization.
1. Round-the-clock attendant
Why will you depend on a human resource when you can help your users and customers better with an all-the-time support system? Live chat assistance is human-handled that may or may not be available 24×7 and 365 days. Besides, they are not consistent and may make the customers wait or leave them unattended. AI-bots, on the other hand, are programmed to respond to its users at a much faster rate and robust scale. With the aid of Artificial Intelligence Markup Language (AIML), it has the ability to categorize the text and initiate a fitting response accordingly.
2. Versatile assistant
Do you have all the time and money to invest in training people with limited specialized skills? Chatbot platforms will provide you with the flexibility to program it just the way you want mitigating any chances of human error. It can be trained to understand an extensive list of expressions relevant to your specific requirements and industry. The response can be created in a manner to make it sound more human and less automated. Don’t you love what Siri, Alexa or Google Assistant do for you? Why not consider similar personalized assistance for both your potential and existing customers?
3. Traffic flower
What is the use of a website if it has no traffic? If you provide interactive support service to your visitors, you are much more likely to rope in more and more visitors to your website. Your users will love you for meeting their specific demands without them having to enter their queries in separate fields and wait for a much longer time. Besides, your chatbot is a nifty multi-tasker that can handle multiple visitors at the same time. From making phone calls to scheduling a meeting, it does it all at once.
4. Smart affiliate
Don’t have a chatbot on your website? Fret not. You can integrate a custom chatbot platform with your social messaging platforms to communicate with your followers better. From conducting live polls to sending follow-up emails, your chatbot can be designed to take care of all the rote marketing activities that can be a slog to carry out. All you need to do is convey your requirements to your chatbot technology provider and they will suggest the integration options specific to your business needs.
5. Analytics reporter
You’ve read that right! Your custom chatbot can also provide you real-time analytics reports on bot conversations, most used keywords, customer behavior, and a lot more. This will help you keep a close tab on the behavioral patterns of the users and this is imperative to aid you in optimizing your response management better.
Sounds interesting? Learn more about enterprise-grade chatbots to accelerate lead engagement.