Small and medium enterprises (SMEs) drive the global economy. According to the World Bank, they account for 90 percent of all global businesses. What’s more, 50 percent of all employed personnel in the world belong to this sector.
SMEs tend to be endeavors with limited resources. This greatly restricts their market communications and advertising budget.
With the bulk of the target groups now spending most of their time online, this offers an enviable opportunity to position one’s products and services.
Web Spider’s Digital Marketing Services can help you achieve a great deal of business success at a fraction of the incurred cost from conventional marketing.
Carefully crafted digital marketing strategies do not merely boost the bottom-line of an organization. They generate more quantitative and qualitative leads than hoardings and billboards.
Google Local Offerings
According to statista.com, as of October 2019, Google has a staggering 87.96 percent global market share of online search. If you are an SME looking to quickly develop your digital footprint, it is definitely the place to start.
Google local offerings can work wonders for SMEs looking to carve out a niche in their community. Businesses that enjoy a local online footprint experience incremental revenue traction.
If you are an SME looking to branch out beyond the traditional word-of-mouth, opening a Google My Business account should be your first order of business. It delivers critical information to your key demographics such as your physical address, operational days and hours, website link and phone number.
The My Business platform also serves as a single point of contact for all your other Google touch-points. This includes your profile on Google Maps, Google Reviews, etc.
Social Media Channels
Indiscriminately promoting your products or services across as many social media channels as you can will not give you the traction that you are looking for.
At Web Spiders, we analyze the online behavior of end consumers and devise a digital marketing strategy that targets them where they spend most of their time, thereby realizing more RoI than your competitors.
Identifying the platforms where you want to promote your business is the first step of your digital marketing campaign. Once that is out of the way, you can then get down to the brass tacks of your daily operations.
SEO stands for Search Engine Optimization. Simply put, it refers to the extent of moderation that is carried out on a website or a specific web page in order to make it rank high on a search engine query against a set of predetermined keywords.
At any given point in time, the Google search engine algorithm uses between 100-200 different parameters to rank websites against search queries in order of preference. These include such factors as backlinks, broken links, mobile-friendliness, etc.
By tweaking the textual content, images, codes and other attributes of a web page, it is possible to make it rank high on Google search query. However, given that Google constantly alters its search algorithm, this is a perennial cat-and-mouse game where the entire SEO industry is constantly playing catch-up.
SEO as a digital marketing strategy has myriad advantages. By implementing a robust SEO initiative, you can ensure the long term visibility of your digital presence to your key demographics.
Through skill and intuition, our SEO experts have, time and again, beaten deep-pocket rivals at this David-and-Goliath online duel. This is an industry that has constantly rewarded knowledge and perseverance over indiscriminate ad-spend.
A smart SEO strategy also lends credibility and authority to your business. Consumers do not click on the links that appear at the top of the first page in a search query merely out of ease.
Most knowledgeable customers understand that if your business ranks high in a Google search query, it’s because you are relevant to his or her immediate pain-point or query. Either way, you are worth the time and effort.
At the end of the day, as a business, that is all you are looking for.