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IQ City – An SPS and Mani Group Initiative, Case Study

About the client

Mani Group is a renowned realty company in India and has been benchmarking the real estate business since 1980. In Kolkata they have built homes on 5 million sq ft of land at more than 50 locations. This group not only deals with real estate development but has also branched out into retail and IT, hospitality, education and power in a successful manner. They are now moving towards development of more than 11.26 million sq ft property in Jaipur, Durgapur, Bhubaneshwar, Kolkata and Siliguri.


Mani Group, along with SPS Group and Synergy are launching a new realty project in the city of Durgapur. This project – IQ City, would be a 100 acre township of international standards. The client wanted us to develop a website for them to establish a web identity for the township. The website would be a source of information on all aspects of IQ City, including details of the township, the plan behind it, the developer's information, overview of the residential area, and the club with all its features. They also wanted the website to give viewers a clear look into the location of IQ City on a map and list the advantages of choosing this location.


Web Spiders analyzed the needs of the client and developed a visually attractive website which seamlessly integrated all of the features desired by them. We created a website that is visually impactful so that viewers can indulge in a near real experience of the international standard township the client is developing. Inclusion of a comprehensive image gallery showcasing every little visual detail of IQ City has been done. The website also has an enquiry form as well as application form for those interested in IQ City.



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