Client: Specialised player in web-to-print and variable data response marketing solutions
Opportunity:
Managed Response Marketing (MRM) provides designing and printing services to small
and medium sized enterprises under various industries like Health & Beauty, Hotels
& Tourism, Auto, Retail & Shopping, etc., by offering a personalized marketing programme.
These establishments can tailor a variety of marketing materials to meet their exact
needs which will help in the promotion of their business and increase in sales.
Hence, an online solution is required by these enterprises whereby they can access
the site, select and customize their templates and place orders for the same. This
will, in turn, automate the process of ordering marketing material, and speed up
the entire process of capturing and delivering orders.
The key objective of the site was to create an online web application that would
operate both as a B2B and B2C site. The B2B is for registered business enterprises
where MRM’s customer can “skin” the application with their own corporate style,
while B2C is for the individual users, through whom MRM can sell:
- Static design printed marketing cards (protected designs with editable areas, but
without any personalization).
- 1-1 database driven personalized cards (protected designs with editable areas AND
with functionality to order database-driven campaigns from either uploaded databases
or by using database bought online).
The site also required industry specific design templates to cover industry specific
requirements.
Solution:
This project led to the conception of the Intelligent Print (IP) application. Intelligent
Print is a Web to print B2B ECommerce site for a printing and publishing company.
It allows its clients to customize and place online orders for brochures. The PDF
Generator then automatically generates 300 dpi print-ready PDF. It also has a feature
called ‘white labeling’. This enables the business users of the client to opt for
their own customized version of the site.
In accordance with the specifications of the client, two main modules of the application
were created:
- The Admin module, which controls all the configuration options of the site as well
as the management of enterprises, users, orders, etc.
- The Public section, which has special features that enable the display of brochures
industry-wise, online customization of brochures, one-to-one personalized marketing,
fetching users’ data in real time from third party user database, shopping cart,
placement of orders, live help, etc.
Technology:
ASP.Net 2.0 with C#, AJAX, Webservice, XML, ABCPdf.Net, SQL Server 2000, WorldPay
payment gateway integration.