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Crescent Foundry

Opportunity:

To design a website that will showcase the products and services of the client.

About the Client
Our client is a globally renowned manufacturer of iron and steel products. Their clients are spread in more than 30 countries all around the world, like the USA, the UK, France, Germany, Italy, Kuwait, Qatar, the UAE, Singapore, Australia, and New Zealand. They have a production capacity of 50,000 tons between ductile iron, grey iron, and steel fabrication. The products manufactured by our client are demanded by a wide range of sectors like municipal bodies, airports, ports, telecom, automobile, construction, and agriculture.

Solution:

We conceived of a design-oriented website solution for our client. The landing page of the site serves as the platform for showcasing their products, the certificates and awards received, and the latest news and updates.

The banner occupies a prominent position on the page and this space contains photographs that showcase the sectors where the products manufactured by our client are used. These photographs mostly present expansive wide angle views and thus capture more details. Viewers are also provided the option to scroll through all the images of the banner, thereby adding to their interest levels.

The products manufactured by our client have been showcased in another section, also prominently placed in the page to draw the attention of viewers. Thumbnails of the products have been used but mouse rollover action over each will show an enlarged view, along with the name of the sector where the object is used.

The website design incorporates other innovative features too, like the iconic menu on the top and the way in which the client's logo has been blended in throughout the website. The logo features, but unobtrusively, in the photographs used in the banner and in the other pages.

We have kept both form and functionality in mind while conceptualizing this design. Thus the website not only sports an attractive and clutter-free look but also facilitates easy access to the principal elements which are so arranged that they do not fail to grab the attention of viewers.

Technology:

Adobe Photoshop, Adobe Flash, HTML, PHP, jQuery

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